National Website
I wouldn't usually draw attention to this, but I think that a glance at National's website is actually quite telling.
We are in the middle of an extremely competitive election campaign, with high levels of public interest, but what does National have to offer up in its featured 'National News' section?
Well, firstly and obviously a link to details about the tax announcement - fair enough, that is National's centrepiece (some would argue only) policy. Beyond that though, it's very sparce. There are two stories that are 2 weeks old, one of which is an announcement about National creating a new Ministerial role (I thought they believed in a smaller cabinet), and the second is weirdly, an ad about their TV ad. The other story is the 3 week old launch of National's immigration policy.
In the world of websites, this is all very dated. Labour's website on the other hand has six uptodate stories that are no older than 3 days.
To me this reflects, when you take tax cuts out of the equation, National's absence of anything positive to say about where they would take New Zealand. Labour on the other hand has produced a substantial youth policy, announced an $80 million plan to get new entrant class sizes down to 15, and a plan to give all pre-schoolers extra health checks over the last week, and that's just off the top of my head.
I was also surprised to see the "Helengrad Hall of Infamy" section further down the site. This section seems solely devoted to taking personal pot-shots at the PM, and at this stage contains a silly rip-off song. Is this the website of a serious Party wanting to govern, or a socially inadequate teenage libertarian?